Welcome to another year full of Ashe adventures!

Can you believe, Ashe only launched in April 2023?  As one year comes to an end and another begins, I've had time to slow down and really think back over the last few months.  I started this Label with absolutely no experience in clothing production and I naively thought that once we launched, things would run smoothly and garments would basically sell themselves ha! Oh boy, was I wrong!  

Sometimes, I feel completely overwhelmed by the tasks and amount of learning still ahead of me. 

So, over the holiday period, it's been nice to reflect on how far Ashe has come, how much I have grown as a business owner and the incredible amount I have learnt about Ecommerce.  Now I know what SEO, CTA and CRT are acronyms for.  I've put a lot of time into improving my copywriting skills, Shopify, Email Flows and of course, all things marketing.  This is the BIG one, and I have realised that I really love learning everything about marketing!  (Things I don't like are accounting and spreadsheets YUK!).  I'm constantly pushed out of my comfort zone, but you know the saying...'Why die wondering, just give it a go.'

Ashe has lots of exciting things happening this year...think new prints and a much requested winter set.

I don't make New Year Resolutions, instead each year I choose a word or phrase that resonates with me coming into the New Year.  For the last two years I have used the word...

COURAGE

I have faced a few really huge personal challenges as well as starting Ashe so it seemed to be the word that kept coming up.  I would chant it over and over in my head whenever things got really tough, or I didn't think I was capable of achieving something.  Honestly, it has helped so much.  But I'm moving into a new stage and my phrase for 2024 is....

JOY and FAITH

I get so 'busy' through the year with being our families taxi, administration officer, chef, emotional support....the list is never ending! Not to mention, two actual paid jobs.  So I want to make more time for joy and laughter.  I want to feel it in those really simple things, like an afternoon drink on the verandah, a swim in the dam, family movie nights or a backyard game of netball/cricket/soccer. 

I'm also heading into 2024 with a whole lot of faith that everything in life always has a purpose, a lesson.  I have faith that Ashe will continue to grow, and I'll achieve personal and business goals.

Oh, and faith that we will complete our house renovation LOL!

As always, I owe a huge THANK YOU to everyone who has followed and supported Ashe through our first few months.  A 'Like', 'Share', 'follow' or purchase all absolutely mean so much to me and any support never goes unnoticed.

 Thank you for following along and supporting small,

 

Much love Mel xx